Why should you use PR?
In the words of Oscar Wilde, "The only thing worse than being talked about is not being talked about."
We could give you a long, drawn out explanation or try to dazzle you with reasons your company needs to jump on the PR bandwagon. However, industry experts say it best, so we'll leave it to them.
"Advertising alone will not achieve
what publicity can accomplish-credibility with the buying public."
John E. Bertram, Looking Good is Good Business
"The cost for spreading the word
through positive press is a mere pittance compared to what it would
take to run ads."
Lee Silber, Self-Promotion for the Creative Person
"Public relations is arguably the most
cost-effective marketing on the planet."
Eric Yaverbaum, Public Relations Kit for Dummies
"The number-one excuse for not getting
enough publicity that I hear from frustrated people is that they don't
have the time to pursue it."
Lee Silber, Self-Promotion for the Creative Person
With Top Cat Creative Services you will have the time for publicity as it will be like delegating the project to an extended member of your staff. Contact us today!